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Pepsi Is Starting Its Own Restaurant


Pepsi Is Starting Its Own Restaurant

Pepsi is once again getting into the fast-food game. Starting today, the soda-maker is launching a pop-up restaurant pairing its line of beverages with an array of American fast-food staples. Pep s Place, as the delivery-only restaurant being called, will be available for next month in select markets around the country. Like other similar promotions in the past, Pep s Place isn t a physical location; instead, its meals will only be available for purchase through Door Dash, Grub Hub, and the restaurant s official website at PepsPlaceRestaurant.com.
As Pepsi is the mastermind behind Pep s Place, the line of Pepsi flavors will serve as the backbone of the restaurant s menu. Users are asked to pick their soda flavor first anything from regular Pepsi to the new Pepsi Mango before getting one of the entrees included on the menu. Main course options include cheeseburgers, hot wings, Cajun chicken sandwiches, chopped pork sandwiches ....

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Major brands hit pause button on brand activity


Major brands hit pause button on brand activity
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ETtech
Illustration: Rahul Awasthi
Several leading brands have replaced upfront brand promotions to escalate Covid-19 protocols in advertising on their social media handles, driven by the need to post sensitive content at a time when the second wave of infections is raging across the country.
Snacks and beverages maker PepsiCo’s top post on its Instagram page - #MaskOnSwagOn – twins the importance of masking with its cola brand’s ‘swag’ tagline. The detailed post though makes no direct reference to brand Pepsi.
“Given the current challenging times, most consumer brands see it as their responsibility to spread positivity among consumers,” a PepsiCo India spokesperson said. “Pepsi continues to use its digital assets to share messages around social distancing during festivals, encouraging people to stay at home and also asking consumers to keep patience in these difficult times ....

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Pepsi Blue Reissue Summer 2021


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Pepsi Blue will be making its way back to the shelves soon. Earlier this year, there was a rumor that the berry-flavored soft drink would be returning, but there hasn’t been any real confirmation until now.
The drink was originally introduced in 2002, but was unfortunately discontinued in 2004. After almost two decades, PepsiCo decided to give it another go. As its name suggests, the drink has a bright blue color, and it comes with a very berry flavor. Its packaging has been updated since its older release with a more modern font and some red and white stripes. ....

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