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Rake it in SUBSCRIBE Thank you for subscribing to Morning Dispatch We ll soon meet in your inbox. / Morning Dispatch India’s financial influencers are having a moment in the sun. Keen to tap their huge followings, online stock brokerages are lining up to offer them hefty commissions in exchange for more users. Also in this letter: Delhi police descend on Online brokerages are fueling the financial inluencer economy Hi, it’s Apoorva. Financial influencers are much in demand these days as India’s online stock brokerage firms, flush with cash, tap the growing community to bring some of their followers and viewers onto their platforms. ....
Major brands hit pause button on brand activity SECTIONS Share ETtech Illustration: Rahul Awasthi Several leading brands have replaced upfront brand promotions to escalate Covid-19 protocols in advertising on their social media handles, driven by the need to post sensitive content at a time when the second wave of infections is raging across the country. Snacks and beverages maker PepsiCo’s top post on its Instagram page - #MaskOnSwagOn – twins the importance of masking with its cola brand’s ‘swag’ tagline. The detailed post though makes no direct reference to brand Pepsi. “Given the current challenging times, most consumer brands see it as their responsibility to spread positivity among consumers,” a PepsiCo India spokesperson said. “Pepsi continues to use its digital assets to share messages around social distancing during festivals, encouraging people to stay at home and also asking consumers to keep patience in these difficult times ....
#ConversationStarters: Viraj Sheth and Suchartiya Tyagi talk content adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
BitClout aims to be the ‘influencer stock market’ SECTIONS Share Synopsis Bitclout, the world’s first blockchain-based crypto social network, lets users invest in the social clout of the rich and famous by buying their unique crypto token. ETtech BitClout wants to work as a stock market in which, instead of companies, people invest in the reputations of individuals. (Illustration: Rahul Awasthi/ETtech) Mumbai:BitClout, a blockchain-based social network, lets users speculate on the social clout of personalities such as Indian Prime Minister Narendra Modi, Tesla CEO and SpaceX founder Elon Musk, and popstar Rihanna using a cryptocurrency of the same name. Its backers include prominent Silicon Valley venture capitalists, including Andreessen Horowitz, Sequoia Capital and Social Capital, who have invested close to $100 million in the platform. ....