How brands are celebrating NAIDOC week 2021 | Marketing Magazine marketingmag.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketingmag.com.au Daily Mail and Mail on Sunday newspapers.
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Most Australians have little idea of the traditional Country on which they live, let alone the stories of the cultures who have been there for thousands of years.
A campaign launched this week called Connect to Country is trying to change that, encouraging non-Indigenous Australians to discover with a brand, old perspective the land they call home.
The campaign has been created by Aboriginal creative consultancy Creative x in partnership with Facebook, and comes in time for NAIDOC Week, the annual celebration of the culture and achievements of Aboriginal and Torres Strait Islander people.
This year s NAIDOC theme is Heal Country! calling for greater protections for land, water and Aboriginal sacred sites and cultural heritage.
July 2 2021, 6:00 am | BY Ricki Green | 4 Comments
This NAIDOC Week, Australians are being encouraged to discover the Traditional Country beneath their feet with the launch of ‘Connect to Country’ via Indigenous creative agency Campfire x, Facebook Australia and DDB Melbourne.
Campfire x and Facebook Australia have partnered to launch the movement to drive awareness amongst all Australians of the culturally significant Country upon which they live and work every day.
The ‘Connect to Country’ movement invites Australians to better connect with the world’s oldest continuous culture, and encourages brands and businesses to embed First Nations culture as an integral part of their physical and digital footprints. ‘Connect to Country’ spotlights positive storytelling and representation, and offers easy ways for everyone to make Indigenous Culture an essential part of our everyday life.
Campire X and Facebook connect Australians to country in new campaign via DDB Melbourne campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.
Message to Shareholders from Daniel Dickson, Newly Appointed Chief Executive Officer of Endeavour Silver Corp.
Endeavour Silver Corp. is pleased to share the following letter to shareholders from newly appointed Chief Executive Officer, Daniel Dickson. Dear Shareholders: For almost 20 years, Endeavour Silver has created new opportunities and navigated challenges with innovative thinking, which has transformed us into the company we are today. As I assume the role of Chief Executive Officer, I am keen to build on these …
Endeavour Silver Corp. (TSX: EDR, NYSE: EXK) is pleased to share the following letter to shareholders from newly appointed Chief Executive Officer, Daniel Dickson.