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Most Australians have little idea of the traditional Country on which they live, let alone the stories of the cultures who have been there for thousands of years.
A campaign launched this week called Connect to Country is trying to change that, encouraging non-Indigenous Australians to discover "with a brand, old perspective" the land they call home.
The campaign has been created by Aboriginal creative consultancy Creative x in partnership with Facebook, and comes in time for NAIDOC Week, the annual celebration of the culture and achievements of Aboriginal and Torres Strait Islander people.
This year's NAIDOC theme is "Heal Country!" calling for greater protections for land, water and Aboriginal sacred sites and cultural heritage.