July 2 2021, 6:00 am | BY Ricki Green | 4 Comments
This NAIDOC Week, Australians are being encouraged to discover the Traditional Country beneath their feet with the launch of ‘Connect to Country’ via Indigenous creative agency Campfire x, Facebook Australia and DDB Melbourne.
Campfire x and Facebook Australia have partnered to launch the movement to drive awareness amongst all Australians of the culturally significant Country upon which they live and work every day.
The ‘Connect to Country’ movement invites Australians to better connect with the world’s oldest continuous culture, and encourages brands and businesses to embed First Nations culture as an integral part of their physical and digital footprints. ‘Connect to Country’ spotlights positive storytelling and representation, and offers easy ways for everyone to make Indigenous Culture an essential part of our everyday life.
Campire X and Facebook connect Australians to country in new campaign via DDB Melbourne campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.