Inside the Netflix India Commissioning Strategy of Monika Shergill and Srishti Arya (EXCLUSIVE)
Naman Ramachandran, provided by
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Monika Shergill, VP, content, and Srishti Behl Arya, director, international original film, Netflix India, are buzzing. On Wednesday they launched the streaming platform’s largest Indian slate yet, some 40 titles across formats and genres.
Also buzzing is the Indian streaming industry, with the news that arch rival Amazon Prime Video has apologized over religious offence caused by original series “Tandav.” Netflix, Amazon, and all streamers operating in India, including Disney Plus Hotstar, are subject to strict new guidelines that the Indian government published last week to govern them, covering many topics including religion.
Netflix to release 41 original Indian shows and movies this year
Netflix said on Wednesday it will roll out 41 Indian films and shows this year, its biggest annual roster of Indian content to date, as the American giant makes a further push to win subscribers in the world’s second-largest internet market.
The streaming giant, which committed to spending about $420 million on locally produced Indian content in 2019 and 2020, is this year spending significantly more on the new Indian catalog, which is three times larger than the past two years combined.
The new titles feature high-profile Indian actors and directors, including Madhuri Dixit, Karan Johar, Manoj Bajpayee, R. Madhavan, Raveena Tandon, Neena Gupta and Dhanush.