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Dove soap calls out pre-marriage scrutiny of bride's weight, height, colour, hair; takes 'Real Beauty' stance ahead

Dove soap calls out pre-marriage scrutiny of bride s weight, height, colour, hair; takes Real Beauty stance ahead
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After weeks of discussions around pH levels and litmus tests, HUL s Dove refocuses the category s attention on the meaning of beauty in its #StopTheBeautyTest campaign.
That Dove, a Hindustan Unilever (HUL) soap brand, is one of the most popular and fierce torchbearers of womenâs beauty, no real beauty, is well-documented.
There was its much appreciated âDove Campaign for Real Beautyâ in 2004. Advertising agency Ogilvy and Mather (now Ogilvy) put up billboards in Germany and the United Kingdom featuring photographs of real women, instead of professional modelsâ¦ The campaign went on to become a big hit and expanded to several mediums like ads, events, workshops and so on. ....

India General , United Kingdom , Zenobia Pithawalla , Priya Nair , Nisha Sampath , Sita Lakshmi Narayan Swamy , Ajeeta Bharadwaj , Wunderman Thompson , Ayyappan Raj , Saif Ali Khan , Kareena Kapoor , Gil Zamora , Leo Burnett , Mihir Chanchani , Dove Campaign For Real Beauty , Hindustan Unilever , Dove Campaign , Real Beauty , Dove Real Beauty Sketche , What Beauty Means , Dove India , Executive Director , Personal Care South Asia , Executive Creative Director , Creative Director , Ogilvy India ,

Dove's #StopTheBeautyTest campaign by Ogilvy sends out a strong message

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Doveâs latest film walks us through hard-hitting, real stories of beauty-based judgement and rejection faced by women during the matchmaking process, and the impact this has on their self-esteem.
The film:
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The search for beauty can often be ugly and diminishing. A recently conducted âIndiaâs Beauty Test (2020) Reportâ reveals some unsettling statistics about the pressures and anxieties around conforming to a narrow ideal of beauty in the run-up to arranged marriage. An alarming nine out of 10 single women in India feel they are judged and rejected based on their looks during the marriage process. Furthermore, 68% claimed that rejections based on beauty during the arranged marriage process impacted their self-esteem and confidence. ....

India General , Zenobia Pithawalla , Lipsa Das , Harman Dhillon , Freea Bhikhaji , Amit Sharma , Sanam Chowdhry , Abigail Dias , Sonam Kothari , Harshad Rajadhyaksha Kainaz Karmakar , Priya Nair , Dharal Goshalia , Walter Noronha , Hephzibah Pathak , Abhishek Notani , Prem Narayan , Mihir Chanchani , Hindustan Unilever Ltd , Bestmediainfo Bureau , Bestmediainfo Bureau Delhi , Hansa Research , Office Leader , Mediainfo Bureau Delhi , Beauty Test , Executive Director , Personal Care South Asia ,

Ogilvy India Creates #StopTheBeautyTest, a campaign for DOVE

Ogilvy India Creates #StopTheBeautyTest, a campaign for DOVE
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India General , Zenobia Pithawalla , Priya Nair , Lipsa Das , Walter Noronha , Harman Dhillon , Dharal Goshalia , Hephzibah Pathak , Freea Bhikhaji , Amit Sharma , Sanam Chowdhry , Abigail Dias , Sonam Kothari , Harshad Rajadhyaksha Kainaz Karmakar , Prem Narayan , Mihir Chanchani , Hindustan Unilever Ltd , Office Leader , Today Dove , Vice Chairperson , Chief Client Officer , Ogilvy India , Executive Creative Director , Creative Director , Executive Director , Personal Care South Asia ,

Everything You Need To Know About Dove's #StopTheBeautyTest Movement

Everything You Need To Know About Dove s #StopTheBeautyTest Movement. Everything You Need To Know About Dove s #StopTheBeautyTest Movement. ....

Priya Nair , Executive Director , Personal Care South Asia , பிரியா நாயர் , நிர்வாகி இயக்குனர் , தனிப்பட்ட பராமரிப்பு தெற்கு ஆசியா ,