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Dove's #StopTheBeautyTest campaign by Ogilvy sends out a strong message


Click on the Image to watch the TVC.
Dove’s latest film walks us through hard-hitting, real stories of beauty-based judgement and rejection faced by women during the matchmaking process, and the impact this has on their self-esteem.
The film:
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The search for beauty can often be ugly and diminishing. A recently conducted “India’s Beauty Test (2020) Report” reveals some unsettling statistics about the pressures and anxieties around conforming to a narrow ideal of beauty in the run-up to arranged marriage. An alarming nine out of 10 single women in India feel they are judged and rejected based on their looks during the marriage process. Furthermore, 68% claimed that rejections based on beauty during the arranged marriage process impacted their self-esteem and confidence. ....

India General , Zenobia Pithawalla , Lipsa Das , Harman Dhillon , Freea Bhikhaji , Amit Sharma , Sanam Chowdhry , Abigail Dias , Sonam Kothari , Harshad Rajadhyaksha Kainaz Karmakar , Priya Nair , Dharal Goshalia , Walter Noronha , Hephzibah Pathak , Abhishek Notani , Prem Narayan , Mihir Chanchani , Hindustan Unilever Ltd , Bestmediainfo Bureau , Bestmediainfo Bureau Delhi , Hansa Research , Office Leader , Mediainfo Bureau Delhi , Beauty Test , Executive Director , Personal Care South Asia ,

Ogilvy India Creates #StopTheBeautyTest, a campaign for DOVE

Ogilvy India Creates #StopTheBeautyTest, a campaign for DOVE
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

India General , Zenobia Pithawalla , Priya Nair , Lipsa Das , Walter Noronha , Harman Dhillon , Dharal Goshalia , Hephzibah Pathak , Freea Bhikhaji , Amit Sharma , Sanam Chowdhry , Abigail Dias , Sonam Kothari , Harshad Rajadhyaksha Kainaz Karmakar , Prem Narayan , Mihir Chanchani , Hindustan Unilever Ltd , Office Leader , Today Dove , Vice Chairperson , Chief Client Officer , Ogilvy India , Executive Creative Director , Creative Director , Executive Director , Personal Care South Asia ,