Digital Revenue Network - WAN-IFRA wan-ifra.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wan-ifra.org Daily Mail and Mail on Sunday newspapers.
How Google is assisting APAC news publishers to up their digital game The tech company announced that it has invested $33 million in GNI and supported more than 1,000 news organizations across Asia-Pacific by
Updated: Apr 23, 2021 8:31 AM
Tech giant Google is expanding its programmes and partnerships in the Asia Pacific that are aimed to help publishers take advantage of digital technology. As publishers reassess their business models, Google has rolled out various programmes like Google News Initiative (GNI), digital growth training, the launch of Subscription Labs, and investment in fact-checking to combat the menace of fake news.
Google APAC Head of Media, News & Entertainment Partnerships Rohan Tiwary has provided an update on the company s support for Asia’s news industry.
WAN-IFRA, Google share Impact Report from the inaugural GNI APAC Subscriptions Lab wan-ifra.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wan-ifra.org Daily Mail and Mail on Sunday newspapers.
Using experiments to help publishers build subscription success
Last year, Google News Initiative Asia Pacific (GNI-APAC) launched its pilot Subscriptions Lab with eight publishers that represented a diverse cross-section of print and digital native news organisations. After the four-month intensive programme, GNI-APAC Subscriptions Lab reported on insights and results of the project at this yearâs Asian Media Leaders eSummit.Â
| April 12, 2021
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At the 2021 Asian Media Leaders eSummit, Rohan Tiwary (top left), Head of Media, News & Entertainment Partnerships at Google Asia Pacific, Sheena Bhalla (top right), Data and Innovation Lead for GNI-APAC, and Uma Patel (bottom), Senior Consultant (Business Strategy) at FT Strategies.
GNI’s Reader Revenue Playbook helps publishers tailor strategies
2021-02-10. âA big part of reader revenue success is building a culture that creates space for and rewards experimentation,” says Arun Venkataraman, Global Strategy Lead, Google News Initiative, USA. “This gives you the ability to identify the tactics that work best for your organisation and your readers.â
| February 10, 2021
Venkataraman, the co-lead for the global Digital Growth Programme, is the primary author of the recent GNI Reader Revenue Playbook. Before that, he was focussed on GNIâs portfolio in Latin America and their broader reader revenue strategies. He also led a number of GNI labs around the world.