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Using experiments to help publishers build subscription success Last year, Google News Initiative Asia Pacific (GNI-APAC) launched its pilot Subscriptions Lab with eight publishers that represented a diverse cross-section of print and digital native news organisations. After the four-month intensive programme, GNI-APAC Subscriptions Lab reported on insights and results of the project at this year’s Asian Media Leaders eSummit.  | April 12, 2021 : At the 2021 Asian Media Leaders eSummit, Rohan Tiwary (top left), Head of Media, News & Entertainment Partnerships at Google Asia Pacific, Sheena Bhalla (top right), Data and Innovation Lead for GNI-APAC, and Uma Patel (bottom), Senior Consultant (Business Strategy) at FT Strategies.

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