GNI’s Reader Revenue Playbook helps publishers tailor strategies
2021-02-10. âA big part of reader revenue success is building a culture that creates space for and rewards experimentation,” says Arun Venkataraman, Global Strategy Lead, Google News Initiative, USA. “This gives you the ability to identify the tactics that work best for your organisation and your readers.â
| February 10, 2021
Venkataraman, the co-lead for the global Digital Growth Programme, is the primary author of the recent GNI Reader Revenue Playbook. Before that, he was focussed on GNIâs portfolio in Latin America and their broader reader revenue strategies. He also led a number of GNI labs around the world.