Also in today s EMEA regional roundup: Giffgaff goes with AWS; Telefónica teams up for robotic cybersecurity; BT fined for procurement sneakiness.
After years of fierce rivalry, Sky the European purveyor of pay-TV and more and e-commerce behemoth Amazon have decided to start cooperating with each other. A newly announced multi-year partnership means that Sky s Now TV platform will be available on Amazon s Fire TV devices and, in return, Amazon Prime Video will launch on Sky Q, Sky Ticket and Now TV devices. Amongst other consequences, this means that Sky s UK customers will be able to watch every live English Premier League soccer fixture on Sky Sports, Prime Video and BT Sport without switching devices a development that may carry implications for the next round of soccer rights auctions.
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Telenet, Proximus, Mediahuis combine ad sales in new joint venture Monday 14 December 2020 | 10:39 CET | News Telenet and Proximus are expanding their partnership in the advertising market to form a new joint venture with publisher Mediahuis. The companies plan to create a national advertising sales house offering inventory across their properties, including the SBS TV channels owned by Telenet, websites of the public broadcaster VRT served by Telenet s Pebble Media, Mediahuis s newspapers, and the many websites served by Proximus s Skynet Advertising.
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