Also in today's EMEA regional roundup: Giffgaff goes with AWS; Telefónica teams up for robotic cybersecurity; BT fined for procurement sneakiness.
After years of fierce rivalry, Sky the European purveyor of pay-TV and more and e-commerce behemoth Amazon have decided to start cooperating with each other. A newly announced multi-year partnership means that Sky's Now TV platform will be available on Amazon's Fire TV devices and, in return, Amazon Prime Video will launch on Sky Q, Sky Ticket and Now TV devices. Amongst other consequences, this means that Sky's UK customers will be able to watch every live English Premier League soccer fixture on Sky Sports, Prime Video and BT Sport without switching devices a development that may carry implications for the next round of soccer rights auctions.