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Also in today s EMEA regional roundup: Giffgaff goes with AWS; Telefónica teams up for robotic cybersecurity; BT fined for procurement sneakiness. After years of fierce rivalry, Sky – the European purveyor of pay-TV and more – and e-commerce behemoth Amazon have decided to start cooperating with each other. A newly announced multi-year partnership means that Sky s Now TV platform will be available on Amazon s Fire TV devices and, in return, Amazon Prime Video will launch on Sky Q, Sky Ticket and Now TV devices. Amongst other consequences, this means that Sky s UK customers will be able to watch every live English Premier League soccer fixture on Sky Sports, Prime Video and BT Sport without switching devices – a development that may carry implications for the next round of soccer rights auctions.

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