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Cabital Calls Bullshit On the Crypto Category in Work From TBWA\Singapore
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Details 07 July 2021
Driven by its belief that cryptocurrency should be for everyone, not just finance or tech geniuses, crypto wealth management company Cabital worked with TBWA\Singapore to build a distinct creative platform that would “set it apart from the complexities that have come to become associated with the crypto world”, said the company.
With a brand strategy of putting common sense into crypto, the agency created the work off the new tagline “Crypto. Without the crazy’”. The spot was directed by Lizzy Bailey of 13&CO Australia and the campaign will launch in EU markets across social platforms this month in July.
July 6 2021, 12:56 pm | BY Kim Shaw | No Comments
Driven by its belief that cryptocurrency should be for everyone, not just finance or tech geniuses, crypto wealth management company Cabital partnered with TBWA\Singapore to build a distinct creative platform that would set them apart from the complexities that has come to characterize the crypto world.
With a brand strategy of putting the common sense into Crypto, the agency created the first piece of work off the new tagline ‘Crypto. Without the crazy’.
Asheen Naidu, TBWA\Singapore Global Creative Director, said: “It’s always great creating a brand from the ground up, and with brave clients like Cabital, we had a lot of fun bringing true disruption to the crypto category.”