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07 July 2021
Driven by its belief that cryptocurrency should be for everyone, not just finance or tech geniuses, crypto wealth management company Cabital worked with TBWA\Singapore to build a distinct creative platform that would “set it apart from the complexities that have come to become associated with the crypto world”, said the company.
With a brand strategy of putting common sense into crypto, the agency created the work off the new tagline “Crypto. Without the crazy’”. The spot was directed by Lizzy Bailey of 13&CO Australia and the campaign will launch in EU markets across social platforms this month in July.