arrow Shu Cheung Lai, in the white hat, at his bakery Katherine Fung / WNYC Over the summer, Connie Lai was having dinner with her dad Shu Cheung Lai, the owner of Go Believe Bakery in Manhattan's Chinatown. The bakery had closed in the spring due to the pandemic, and sales were still down 75%. "Are you doing anything to market the business?" she asked him. "Not really," he responded. So she revived the bakery's Instagram account she started and began posting photos of buns and mooncakes, and then jumped in to research potential online delivery services. Lai, who works in the tech industry, said she had never been involved in her dad’s business before, but wanted to find ways to help.