THE HIGH PRIEST OF POP CULTURE For years Canadian Professor Marshall McLuhan has been preaching his theories of mass communications — but hardly anybody understood him. Now, suddenly, he’s becoming the hottest intellectual fad since Zen Buddhism July 3 1965 ALEXANDER ROSS THE HIGH PRIEST OF POP CULTURE ALEXANDER ROSS July 3 1965 THE HIGH PRIEST OF POP CULTURE For years Canadian Professor Marshall McLuhan has been preaching his theories of mass communications — but hardly anybody understood him. Now, suddenly, he’s becoming the hottest intellectual fad since Zen Buddhism July 3 1965 ALEXANDER ROSS Was it a Happening? Was it a huge practical joke staged by a bunch of mad professors? Or was it a serious tribute to the best-known, least-understood, most strikingly original mind ever spawned in Canada?