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THE HIGH PRIEST OF POP CULTURE For years Canadian Professor Marshall McLuhan has been preaching his theories of mass communications but hardly anybody understood him. Now, suddenly, he’s becoming the hottest intellectual fad since Zen Buddhism July 3 1965 ALEXANDER ROSS THE HIGH PRIEST OF POP CULTURE ALEXANDER ROSS July 3 1965 THE HIGH PRIEST OF POP CULTURE For years Canadian Professor Marshall McLuhan has been preaching his theories of mass communications but hardly anybody understood him. Now, suddenly, he’s becoming the hottest intellectual fad since Zen Buddhism July 3 1965 ALEXANDER ROSS Was it a Happening? Was it a huge practical joke staged by a bunch of mad professors? Or was it a serious tribute to the best-kn ....