Downloads It takes a fighter to survive in the snack bars world. As Covid-19 restrictions squashed on-the-go sales last year, a core part of the market was decimated in one fell swoop. That’s resulted in a massive shift in the way snack bar brands do business. “With over two-thirds of the population still working from home, the consumption occasion in this category has shifted from on-the-go to at home,” says Peter Morris, UK sales director at Kind. That shift is marked by Kantar data, which reveals take-home sales of snack bars actually grew in the year to 24 January – up 2% to £365.4m.