Live Breaking News & Updates on Caden Strategy

Stay updated with breaking news from Caden strategy. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.

Survival of the fittest: snack bars category report 2021


Downloads
It takes a fighter to survive in the snack bars world. As Covid-19 restrictions squashed on-the-go sales last year, a core part of the market was decimated in one fell swoop.
That’s resulted in a massive shift in the way snack bar brands do business. “With over two-thirds of the population still working from home, the consumption occasion in this category has shifted from on-the-go to at home,” says Peter Morris, UK sales director at Kind.
That shift is marked by Kantar data, which reveals take-home sales of snack bars actually grew in the year to 24 January – up 2% to £365.4m. ....

United Kingdom , Pia Villa , Peter Morris , Charlie Ogan , Holland Barrett , David Caden , Susan Nash , Maria Ledesma , Mark Brown , Matthew Fearn , Daniel Jalalpor , Carb Killa , Olivia Wollenberg , Helena Blincow , Morgan Stanley Alphawise , Phil Greenhalgh , Skinny Food Co , Fibre One , Meat Natural , Million Squares , Deliciously Ella , Nature Valley , General Mills , Birthday Cake , Caden Strategy , Eat Natural Protein ,