Gareth Bale pens 15-year deal for Elevens Bar & Grill Ahead of its reopening, Champions League winning footballer Gareth Bale has signed a new 15-year lease for his Cardiff city centre venue, Elevens Bar & Grill. Elevens opened in May 2017 following an extensive redevelopment of the S.A Brain-owned venue on Castle Street – a new partnership between the brewery and the newly formed Elevens Group. In December 2020, S.A. Brain announced that contracts had been exchanged with Marston’s plc. to operate its portfolio of pubs in Wales. As a result of these operational changes, Elevens has now become a fully independent venture, co-owned by Wales and Tottenham star Gareth Bale and his business partner Jamie Humphrys, with S.A Brain as landlords.