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Oatly talks category disruption from the dusty UHT shelf to the dairy aisle : comparemela.com
Oatly talks category disruption from the 'dusty UHT shelf' to the dairy aisle
While significant disruption has already been achieved, Oatly says it’s ‘only the start’. We catch up with UK general manager Bryan Carroll to ask how the plant-based major is expanding the alt dairy aisle to entice new consumers.
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