>> marco pierre white: i wanted to turn rudloe into a house, not a hotel. so, when you walk inside, its personal. >> anthony: once obsessed with nothing but working the hardest, the longest, being the best, marco has transferred his obsessive nature to the more pleasurable task of making the rudloe arms his perfect place. >> marco pierre white: what's important about a restaurant is the feel. not a look. you can go to the best restaurant in the world tomorrow, and they could serve the best food, but if you don't feel comfortable within that environment, you'll never enjoy it. >> anthony: inside is as much a project as the grounds. every detail. >> marco pierre white: then you can be yourself. number one environment, number two service, number three food. >> anthony: a pan-roasted filet of beef with escargot. whoa, it's beautiful. who do you want to come here? >> marco pierre white: people who want to enjoy themselves. i like a mixed demographic. i want a bit of everybody.