>> people used to say i was there, and now people say i watched it on television. ♪ ♪ ♪ slowly but surely, the 1970s are disappearing. the 1980s will be upon us. and what a decade it is coming up. happy new year! >> as we begin the '80s in the television world, the landscape was, on any given evening, nine out of ten people watching only one of three networks. >> more than 30 million people are addicted to it. social critics are mystified by its success. what is it? it's television's primetime prairie pot boilers "dallas.” >> a move like that will destroy all of ewing oil and ruin our family name. >> i assure you, a thought like that never crossed my mind. >> brother or no brother, whatever it takes, i'll stop you from destroying ewing oil. >> "dallas" established new ground in terms of a weekly one-hour show that literally captivated america for 13 years. >> "dallas" is a television show which is rooted in the 1970s and one of the crazy things that emerges is this character, j.r. ewing, as a pop phenomenon. >> tell me, j.r., which slut are you going to stay with tonight. >> what difference does it make? it's got to be more interesting than the slut i'm looking at right now. >> he was such a delicious villain. everyone was completely enamored by this character. >> at this point, so many people were watching television that you could do something so unexpected that it would become news overnight. >> who's there? [ gunshots ] >> the national obsession in 1980 around who shot j.r. it's hard to imagine how obsessed we all were with that question. but we were. >> who shot j.r. is about as ideal a cliffhanger as you possibly could get. >> who did shoot j.r.? we may never get the answer to that question. the people who produce that's program are going to keep us in suspense for as long as they possibly can. >> we shot j.r., and then we broke for the summer. then coincidentally the actors went on strike, and it delayed the resolution, and it just started to percolate through the world. >> i remember going on vacation to england that summer and that's all that people were talking about there. >> well, we know you don't die. i mean you couldn't die. >> we don't know that. >> how could you die? you couldn't come back next season. >> that's what i meant. i couldn't come back, but the show could still go. >> but you wouldn't. what is that show without j.r.? >> that's what i figure. >> i guess if you don't know by now who shot j.r., you probably do not care. but last night some 82 million americans did, and they watched the much touted "dallas" episode. it could become the most watched television show ever. >> who shot j.r. is a reflection of old-fashioned television. it gathers everybody around the electric fireplace which is now the television set. >> one special american television program. critics said it transcends in popularity ever other american statement about war. and something special happened today to mobile army surgical hospital 4077 that will touch millions of americans. it was the kind of event that would grab the world's breath. the end of the korean war. the television version "m.a.s.h." >> it's been an honor and a privilege to have worked with you. and i'm very, very proud to have known you. >> there were those landmark times when shows that had been watched through the '70s and into the '80s, like "m.a.s.h." had its final episode. and we were all sad to see them go. >> i'll miss you. >> i'll miss you. a lot. >> all over the country, armies of fans crowded around television sets to watch the final episode and to bid "m.a.s.h." farewell. >> the finale of "m.a.s.h." was unprecedented. 123 million people watched one television program at the same time. >> you know, i really should be allowed to go home. there's nothing wrong with me. >> when we ended the show, we got telegrams of congratulations from henry kissinger and ronald reagan. the size of the response and the emotional nature of the response that we were getting was difficult for us to understand. >> who shot j.r. and the last episode of "m.a.s.h." are the last call for the pre-cable world of television. it's like they are the last time that that huge audience will all turn up for one event. >> all right. that's it. let's roll. hey. let's be careful out there. at northwestern mutual, our version of financial planning helps you live your dreams today. that was quick. and rewarding. i earn 3% cash back at drugstores with chase freedom unlimited. that means i earn on my bug spray and my sunscreen. you ready to go fishing? 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"cosby" says the parents are in charge and that was something new. >> instead of acting disappointed because i'm not like you, maybe you can just accept who i am and love me anyway because i'm your son. >> that's the dumbest thing i've ever heard in my life! >> you know, it helps the casting of anything helps a lot in television. and the kids were just great. >> if you were the last person on this earth, i still wouldn't tell you. >> you have to tell me what you did. just tell me what they're going to do to you. >> unlike every other show on tv, it's showing an upper middle class black family. this wasn't "all in the family”" they weren't tackling, you know, deep issues. but that was okay. the mere fact they existed was a deep issue. >> the decade was waiting for something real. in other words, unless it's real, it doesn't seem like it moves anybody. if someone's feeling something, you get to the heart. you get to the mind. and if you can hit the hearts and minds, you got yourself a hit. >> how was school? >> school, dear. i brought home two children that may or may not be ours. >> "the cosby show" brought this tremendous audience to nbc, and that was a bridge to us. i mean our ratings went way up. ♪ sometimes you want to go where everybody knows your name ♪ >> even the theme song to "cheers" puts you in a good mood. >> evening, everybody. >> norm! >> norman. >> what's shaking, norm? >> all four cheeks and a couple of chins, coach. >> by the end of the "cheers" pilot, not only did you know who everybody was, but you wanted to come back and see what was going to happen. it's like all you have to do is watch it once. you're going to love these people. these are universal characters, and the humor worked on so many levels. >> last night i was up until 2:00 in the morning finishing off kierkegaard. >> i hope he thanked you for it. >> you have to create a community that people identify with. and "cheers" gives you that community. >> i've always wanted to skydive. i've just never had the guts. what did it feel like? >> i imagine a lot like sex. not that i have to imagine what sex is like. i have plenty of sex and plenty of this too. why don't you just get off my back, okay? >> in the first episode, there was a rather passionate annoyance. i was saying, oh, something is going on here. a really intelligent woman would see your line of b.s. a mile away. >> i never met an intelligent woman that i'd want to date. >> on behalf of the intelligent women around the world, may i just say, phew. >> when we saw what ted and shelly had together, we said, oh, no. we've got to do this relationship. >> ted and i understood what they were writing right away. >> if you'll admit that you are carrying a little torch for me, i'll admit that i'm carrying a little one for you. >> oh, i am carrying a little torch for you. >> well, i'm not carrying one for you. >> diane knew how to tease sam. sam knew how to tease diane, and i guess we know how to tease the audience. >> this incredible chemistry between the two of them ignited the show. that's what drove the show for the first five years. >> what's the matter? >> i'm devastated. i need something expeditious and brutal to blast me into sweet oblivion. >> how about a boilermaker? >> make it a mimosa. >> we had the luck to be able to rotate cast, and every time we put somebody in, there were explosions. >> there was something very special about that setting, those characters, that i never got tired of writing that show. >> sophisticated surveys, telephonic samplings, test audiences. all of those things help to separate winners from losers and make midcourse corrections. but you can't cut all comedies from the same cookie cutters. all you can hope is every night turns out like thursday. >> yo, angela! >> next. >> how rude. >> he's quick. i'll give him that. >> all of television said, oh, well, maybe the sitcoms are alive again. and that's all that it took. it took one success. >> a few years from now, something new may tempt the people who pick what we see. but it's a very safe guess that whatever gets hot for a season or two, the men and women who create good television comedy will be laughing all the way to the bank. ♪ to us, the little things are the big things. which is why we do everything in our power to make buying a car an unforgettable experience. happy birthday. thank you. we treat every customer like we would treat our own moms. because that's what they deserve. ♪ i see trees of green ♪ ♪ red roses too ♪ ♪ i see them bloom ♪ ♪ for me and you ♪ ♪ and i think to myself ♪ ♪ what a wonderful world ♪ a rich life is about more than just money. that's why at vanguard, you're more than just an investor, you're an owner so you can build a future for those you love. vanguard. become an owner. welcome to silversneakers. are you ready to get moving? (throws punch) our new virtual classes were designed for you and millions of seniors like you. you can now choose from thousands of live virtual classes every week. get moving wherever you have an internet connection. and when you're ready, enjoy access to thousands of locations nationwide. with silversneakers, you're free to move. enroll today at no additional cost by visiting getsilversneakers dot com. i lost 26 pounds and i feel incredible. with the new personalpoints program, i answered questions about my goals and the foods i love. i like that the ww personalpoints plan is built just for me. join today for 50% off at ww.com hurry! offer ends january 24th! ♪ three times the electorlytes and half the sugar. ♪ pedialyte powder packs. feel better fast. this is my last broadcast as let's be careful out there. >> dispatch, we have a 911. armed robbery in progress. >> when quality does emerge on television, the phrase "too good for tv" is often heard. one recent network offering that seems to deserve that phrase is "hill street blues." >> "hill street" is one of the changing points of the entire industry in the history of tv. >> we had all watched a documentary about cops and had this real hand-held in the moment quality that we were very enamored of. >> the minute you looked at it, it looked different. it had a mood to it. you could almost smell the stale coffee. >> we didn't want to do a standard cop show where, you know, you've got a crime, and you've got your two cops. and you go out and you catch the bad guy, and you sweat him, and he confesses, and that's it. cops have personal lives that impact their behavior in profound ways. >> well, what about it? is he here, or is he elsewhere? >> don't get excited, counselor. we're working on it. >> how is this for logic? if he's not here, and if he's not elsewhere, he's lost. >> we didn't say that. >> you lost -- >> never in my entire life have i listened to so much incompetence covered up by so much unmitigated crap. find my client, or, i swear, i'll have you up on charges. >> there would be these ongoing arcs for these characters that would play out over five, six episodes, sometimes an entire season. and in a way, for certain stories, over the entire series. and no one had really done that in an hour-long dramatic show. >> these past four months, i've missed you. i had to find that out. come home, pizza man. >> i think in the past, people had watched television passively, and the one thing i think we did set out to be were provocateurs. >> fill out an accident report. >> you fill it out. >> what the hell is the matter with you, man? >> i'll tell you something, they don't pay me enough to deal with animals like this. the first thing they see is a white face, and all they want to do -- >> listen to me. it was a white man that pulled the trigger, not a black one. it was a white one! >> it set a trend. the idea that the audience can accept its characters being deeply flawed, even though they're wearing this uniform. i thought that was important to finally get across. >> don't do it! no biting! >> we wanted to make a show that made you participate, made you pay attention. and i think that worked pretty well. >> and the winner is -- >> "hill street blues". >> we got 21 nominations and we went on to win 8 emmys and it put us on the map, literally. and that's when people finally checked us out. >> programming chief of one of the networks used to say to me about shows like "hill street" and "st. elsewhere," what the american public wants is a cheeseburger and what you're trying to give them is a french delicacy. he said, your job is to keep shoving it down their throat until after a while they'll say, that doesn't taste bad and maybe even order it themselves when they go to the restaurant. >> nice for you to join us. >> the success of "hill street blues" is a critical phenomenon and influenced everything that came after. then you saw shows like "st. elsewhere." >> you know what people call this? not st. allegis. st. elsewhere. a place you wouldn't want to send your mother-in-law. >> when it first came on, it was promoted as "hill street hospital." >> you gave your patients the wrong antibiotics. you don't know what medications they're on. you write the worst progress notes. you're pathetic. pathetic! >> bill? >> what? >> the doctor needs you right away. >> i'm sorry. >> "st. elsewhere" broke every rule there was and then built some new rules. >> bonnie, the blood bank called a little while ago. they ran a routine panel on that pint of blood. t-cell count was off. >> they would have tragic things happen to these characters. there was real heartache in these people's lives and you really felt for them. >> i've got aids? >> television at its best is a mirror of society in the moment. >> "st. elsewhere" challenged people, and they challenged you as an actor, much less the audience, to think. the stuff they gave you was extreme, and what they did, whether they were dealing with aids or having one of their main doctor characters raped in a prison. >> they tackled lots of difficult subjects. >> "st. elsewhere" was run by people who were trying to stretch the medium, and in the '80s, television producers were encouraged to stretch the medium. >> okay. clear. a lot of people used to say, i was there. now people say they watch it on television. >> there's just a lot of excitement connected to sports in the '80s. you used to have to depend on the five minutes at the end of your local newscast. there just hadn't been enough, you know? give us a whole network of sports. >> there's just one place you need to go for all the names and games making sports news. espn "sportscenter.” >> what moonlighting was do they even want to. >> stay away from me. >> here i come. >> but i don't want you. i never wanted you. >> yeah, right. >> does entertaining mean at one point stopping the tease of dave and maddie? >> that's going to be resolved this year. we like to think of it as 2 1/2 years of foreplay. ♪ three times the electorlytes and half the sugar. ♪ pedialyte powder packs. feel better fast. (vo) t-mobile for business wants to make this the best year for your business yet. when you switch and bring your own device, we'll pay off your phone up to $800. you can keep your phone. and keep your number. visit your local t-mobile store today. excitement connected to sports in the '80s. you used to have to depend on the five minutes at the end of your local newscast. there just hadn't been enough, you know? give us a whole network of sports. >> there's just one place you need to go for all the names and games making sports news. espn "sportscenter.” >> what happened in the 1980s is sports becomes a tv show. and what are tv shows built around? they're built around characters. >> you can't be serious, man. you cannot be serious! you got the absolute -- >> mcenroe, the perfect villain. the new yorker that people loved to hate. borg the cool swede, never giving any emotion away. >> what tennis really wants is to get its two best players playing over and over again in the final. whether they are john mcenroe and bjorn borg or chris evert and martina navratilova, that's what we want to tune in to over and over and over. >> three match points to martina navratilova. >> this man has a smile that lights up a television screen from here to bangor, maine. >> and then there is magic johnson, this urban kid from michigan, and larry bird, this guy who worked carrying trash. one plays for the lakers. the other plays for the boston celtics. it's a great story. >> lakers had several chances. here's larry bird. >> magic johnson leads the attack. >> look at that pass. oh, what's a show! oh, what a show! >> when the championship games are in primetime and people are paying attention to that, television feeds into those rivalries and makes them bigger than they've ever been before. >> primitive skill. they're just as good as dead. >> every mike tyson fight was an event because every fight was like an ax murder. when he fought michael spinks, the electricity, you could just feel watching it on tv. >> he leads with the right hand. there he goes! >> tyson was made for tv because there was drama. >> it's all over. mike tyson has won it! >> not a lot of junior high school kids can dunk. especially at -- >> everybody tries. >> i think that he is starting to transcend his sport that he's becoming a public figure. >> michael jordan becomes the model every other athlete wants to shoot for. they want to be a brand. and that's what television does for these athletes. it turns them unit worldwide, iconic brands. >> the inbounds pass comes in to jordan. michael at the foul line. good! the bulls win it! >> athletes in the '80s became part of an ongoing group of people that we cared about. we had an enormous pent-up demand for sports and the '80s began to provide. thank goodness. >> cable television is continuing to grow. it's estimated it will go into 1 million more u.s. households this year. >> with cable television offering an array of different channel choices, the audience bifurcated. that's an earthquake. >> i want my mtv! >> i want my mtv! >> i want my mtv! ♪ >> a new concept is born. the best of tv combined with the best of radio. this is it. welcome to mtv music television. the world's first 24-hour stereo video music channel. >> music television, what a concept. mtv was, pow, in your face. you were not going to turn us off. >> mtv did nothing but play current music videos all day long. so let me get this straight. you turn on the tv, and it's like the radio? >> i'm martha quinn. the music will continue nonstop on mtv music television, the newest component of your stereo system. >> when mtv launched a generation was launched. 18 to 24-year-olds were saying, i want my mtv. i want my mtv videos. i want my mtv fashion. >> yo. >> mtv was the first network really focused on the youth market and becomes hugely influential because they understand each other, the audience and the network. >> mtv had a giant impact visually and musically on every part of the tv culture that came next. >> freeze, miami vice. ♪ >> friday nights on nbc are different this season thanks to "miami vice.” it's a show with an old theme but a lot of new twists. described by one critic as containing flashes of brilliance nonetheless, shot entirely on location in south miami, the story centers around two undercover vice cops. >> i don't know how this is going to work, tubbs. i mean you're not exactly up my alley style and persona-wise. heaven knows i'm no box of candy. >> television very much was the small screen. it was interesting about tony's pilot screen play for "miami vice.” it was not that. very much the approach was, okay, they call this a television series. but we're going to make one-hour movies every single week. >> here we go. stand by. >> action. >> police! >> you were just describing the show as sort of a new wave cop show. >> yeah, it's a cop show for the '80s. we use a lot of mtv images and rock music to help describe the mood and feeling of our show. >> in a lot of ways you don't get "miami vice" without mtv because in a lot of ways "miami vice" was a long video. the music was such a big part of that show. >> there was an allure to using great music that everybody was listening to as opposed to the routine kind of tv scoring of that period. ♪ i can feel it coming in the air tonight ♪ >> not only was it not afraid to let long scenes play out, it would drag. a car going from point a to point b could be a four-minute phil collins song, you know. and it was. ♪ >> being able to take a television series like "miami vice" and let's really rock and roll with this until somebody says, stop, are you guys crazy? 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(vo) ask your doctor if it's right for you. learn how we could help you save on imbruvica. welcome to silversneakers. are you ready to get moving? (throws punch) our new virtual classes were designed for you and millions of seniors like you. you can now choose from thousands of live virtual classes every week. get moving wherever you have an internet connection. and when you're ready, enjoy access to thousands of locations nationwide. with silversneakers, you're free to move. enroll today at no additional cost by visiting getsilversneakers dot com. i'm gonna earn 3% on dining including takeout with chase freedom unlimited. that's a lot of cash back. are you gonna stop me? uh-oh... i'm almost there... too late! boom! earn big time with chase freedom unlimited with no annual fee. how do you cashback? chase. make more of what's yours. >> he seemed to talk to them through the tv screen. >> glad you called. kiss the kids. we'll be back in just a moment. if you look at the body of work we have had, you will see the '80s here. i am not here to say you are wrong, but when you bring a moral judgment without knowing them against them for the way they work, they feel that confirms the reason for their rebill rebellion, if that's what you want to call it. >> he believed daytime television needed to talk about the ideas we were concerned about. >> i don't want to characterize his question, but why don't you get this fixed instead of doing screwy stuff. >> there's not a case -- case in history of any transsexual that ever, through psychological treatment, changed. it has never happened yet. >> and we were putting very important people on the program. all kinds of people. gay people. people going to jail. people running for office. sometimes the same people. it was a magic carpet ride. >> you really do paint a very, very grim picture of the sitting president of the united states. >> let me just say this, i think he's probably the laziest president i've ever seen. >> the audience for phil donahue built and built and built and built, and led the way to oprah. ♪ >> hello, everybody. >> oprah has a particularly magical combination of her own background, her own experience, her own incisive mind, and empathetic spirit. >> thank you. i'm oprah winfrey, and welcome to the very first national "oprah winfrey show." >> i was surprised at the rocket pace that oprah took off. because it took us a lot longer. "the donahue show" rearranged the furniture, but oprah remodeled the whole house. >> there are a lot of other people out there watching who really don't understand what you mean when you say, we're in love. because i remember questioning my gay friends, you mean you feel about him the way i feel about -- it's kind of a strange concept, you know, for a lot of people to accept. >> oprah was connecting with people in a way that no one had on tv before. and it was really special to see. >> well, did you know that for the longest time i wanted to be a fourth grade teacher because of you? >> my, i was not aware of inspiring anyone. >> i think you did exactly what teachers are supposed to do, they create a spark for learning. it's the reason i have a talk show today. >> oprah winfrey now dominates the talk show circuit, both in the ratings and popularity. >> i want to use my life as a source of lifting people up. that's what i want to do. that's what i do every day on my show. you know, we get accused of being tabloid television and sensational and so forth. but what i really think we do more than anything else is we serve as a voice to a lot of people who felt up until perhaps my show or some of the others, they were alone. >> this is what 67 pounds of fat looks like. i can't lift it. it is amazing to me that i can't lift it but i used to carry it around every day. >> there's nothing more endearing to an audience than to have that kind of honesty and humility and courage on the part of a host. and that, i think, has a lot to do with her power. >> feels like i could do some good here, and i really do think that show does a lot of good. >> american television is drowning in talk shows. but it's never seen anything like morton downey jr. >> i want to tell you -- >> sit down and shut up! >> other competitors come and take the television talk show into two different directions. so you start seeing the phenomenon of daytime television shows becoming less tame and more wild. >> the '80s brought a lot of belligerence to television. whether it was morton downey jr. being the offensive caricaturish person that he was, or geraldo. he did his own outlandish things. >> stay with us, ladies and gentlemen. we're going to get into the mind of another all-american boy who came under the influence of satanism and took part in a crime without passion or motive -- >> geraldo rivera takes the power of the talk show to a whole other level, trying to put people on stage who hate each other, who are going to fight -- >> in the case of the temple of set and the church of satan, we have not had any problems with criminal behavior -- >> but yet when you hear story after story after story of people committing these wretched crimes and violent crimes in the devil's name -- >> the more tension there is, the more conflict and violence there is, the more the ratings go up. and the american people love to complain about it, but they also love to watch. >> geraldo rivera is back in a controversy tonight. rivera drew sharp criticism with his recent television special on devil worship. but today he found himself in a real free-for-all. >> i get sick and tired of seeing uncle tom here, sucking up, trying to be a white man -- >> go ahead. go ahead. >> sit down. >> hey, hold it. hold it. >> sit down. >> rivera suffered a broken nose, but he said the show will be broadcast later this month in its entirety. >> well, that's not something i would have done. but there was a lot of hypocrisy. one of the major magazines put the picture of geraldo getting hit with a chair on the cover, and the article said, isn't this awful, look what's happened to television. yet they couldn't wait to use it to sell their own magazine. >> let's go to the audience, all deposit, plan and pay with easy tools from chase. simplicity feels good. chase. make more of what's yours. ♪ three times the electorlytes and half the sugar. ♪ pedialyte powder packs. feel better fast. 1968, the summer before junior high school, and i don't mind saying i was a pretty fair little athlete. >> "the wonder years" was a guy in modern times looking back on his childhood. that in itself is not new, but "the wonder years" did it with a wit and with the music. it was a brilliantly written show and a great performance by that entire young cast. >> hey, steve -- it looks like my baby brother and his girlfriend have found each other. >> she's not my girlfriend. >> kevin arnold has to cope with all the timeless problems of growing up during one of the most turbulent times that we have known. >> kevin arnold is just like a regular kid except in the 1960s, and he's not really aware of many of the events. like in one of the episodes, the whole family is watching the apollo 8 take off, but i'm just sitting there trying to call a girl. >> the first episode of "the wonder years," anybody who saw it remembers the ending where the first kiss with winnie and kevin arnold. the song they play is "when a man loves a woman." that moment seemed so pure and so real. ♪ when a man loves a woman can't keep his mind on nothing else ♪ >> the tone of the baby boomers in the 1960s is about rebellion, about being students. by the 1980s, it's time to grow up. and so they shave their beards, give up their dashikis, and put on power suits, a whole new notion. >> oh, the yuppies. last year the politicians were all talking about winning their votes. now the young urban professionals and the rest of their baby boom generation are being wooed by advertisers and their agencies. >> by the '80s, it was pretty clear that the generation after the generation of the '60s may be embodied by alex keaton on "family ties," seeming to be a lot more interested in the corner office than the new jerusalem. >> you're a young man, you shouldn't be worried about success. you should be thinking about hopping on a tramp steamer and going around the world. >> the '60s are over, dad. >> thanks for the tip. >> you weren't laughing at michael j. fox's character for being too conservative. you were actually laughing at the parents for being too hopelessly liberal. >> what is this? i found it in the shower. >> that's generic brand shampoo. >> no! >> this is him. this is the guy i've been telling you about. this is everything you want in a president. >> the genius of "family ties," it allows a kind of youthful reaganite to emerge that's focused on the future, that's focused more on a critique of the '60s. >> michael j. fox as alex keaton really became the center of the show. and the writers were smart enough to see that they had something special, and they wrote to that. >> it's not fair, alex. >> yeah. there's nothing you can do about it, jen. my advice to you is that you just enjoy being a child for as long as you can. i know i did. it was the best two weeks of my life. >> alex is a little bill buckley. the "wall street journal" is his bible. he has a tie to go with his pajamas. he's a very conservative and very intense 17-year-old. >> the first thing your teacher is going to ask is what did you do over the summer? a lot of kids will say i went to the zoo or i went to the beach or i went to a baseball game. what are you going to say? >> i watched the iran contra hearings. >> if mom and dad thought this generation was going to the dogs, think again. this is the generation that has discovered hard work and success. >> american culture is changing in the '80s. and in terms of television, there's a whole notion of demographic segmentation. >> networks were beginning to not be afraid to appeal to a very specific demographic. >> hey, handsome. look at that shirt. is that a power shirt or what? >> nice suit, alan. good shoulder pads. you looking to get drafted by the eagles? >> 30-somethings said we're not going to have cops, lawyers or doctors. we're just going to be about people. >> what are we doing here, why did we start this business? >> to do our thing. but right now we got two wives, three kids, four cars, two mortgages, a payroll. and that's life, pal. you be the breadwinner now. >> is that what i am? >> "30 something" is a very important show as you are going into this era of television being more introspective and more emotional. and some people weren't buying it. but for other people when they were talking about things like having kids and who is going to go back to work and some of these issues that hadn't been talked about a whole lot, it was important to people. >> i was so looking forward -- i was so looking forward to doing this. to be a grown-up for just an hour. >> in the beginning, there was talk of this being the yuppie show. and you mentioned it tonight. you said if there were a category for the most annoying show, this might win as well. >> now what some people perceive as annoying has nothing to do with yuppie. i think yuppie is a word made up by demographers and advertisers to sell soap. it doesn't have anything to do with what the show is. >> "30 something" was not a giant hit, but it was a niche hit. it attracted an enormously upscale group of advertisers. >> the network cared who was watching, not how many were watching. and that was more and more catching on in the '80s. >> the prosecution will ask you that you look to the law, and this you must do. but i ask of you that you look to your hearts as well. thank you. >> "l.a. law" was partly a classic lawyer show. but it was intertwined with their personal lives and different lawyers who were sleeping together and trying to get ahead. >> the reality level on that show was like a foot or two off the ground. and you're willing to go with that because it was a whole new spin on a law show. >> uh-uh, tell the truth. if you had to do it all over again and she walked into your office and she said, take my case, would you? >> well -- >> of course you would, because it is juicy, newsy, exciting stuff. >> it was really fun to take the "hill street blues" format and use it to frame an entirely different social and cultural strata with vastly different results. >> i wonder if i might engage with my client privately. >> certainly. >> what are you doing for dinner tonight? >> i was planning on having you. >> in that case, skip lunch. >> the formula had gotten established of how you can do a dramatic show, and yet still have an awful lot of fun. we didn't used to be able to accept that very easily in a tv hour. and even before the '80s were out, it's like, okay, i get it. so it's like, all right, what are the rules now? >> you say you're part of the change going on. where is it coming from and where is it going? >> i think it has to do with networks being more willing to put creative control in the hands of producers who have strong viewpoints and letting them do what they want to do. >> i think what hill streets blues was and moonlighting, what the best television is it squishes itself by its voice. >> what we're supposed to be here is the one thing people can trust. if you go out like a bunch of knight-ridders what are you but just another vicious street gang? >> there was great writing in the '80s. that was a core group of brilliant people. >> the audience's demands were changes. >> it's obviously television has changed a lot since the first emmett my was awarded 35 years ago. >> it's as if the contemporary audience was yearning for more stories about themselves. >> as the '80s came to an end, everything changed. >> i think when we look back at the 1980s 10 and 20 years from now, we're going to be disgusted at some of the tv you just mentioned, the super violent programs, the terrible comedy shows. but one of the great things happening now and will continue to happen increasingly throughout this decade is the replacement of rotten entertainment programing by news and talk and information programing on all three networks very slowly. >> will it be rotten? >> well, so far most of the news-oriented programs, magazines, news, information on the networks have been surprisingly, at least to me, have been surprisingly good. come on, everybody, let's give the girl a great big welcome. >> by the time marilyn was shooting "there is no business like show business," she was a huge star. >> she is this beautiful, larger than life icon. ♪ after you get what you want, you don't