Beyond the Bezos vs Ambani battle for India’s retail market Premium Andy Mukherjee Share Via Read Full Story A bruising battle for supremacy between two of the world’s richest men is hogging the limelight, but the silent changes in India’s retail landscape deserve equal attention. The ongoing digital transformation of kirana stores, tens of millions of shops catering to 1.3 billion consumers, will matter for everyone from Unilever and Procter & Gamble to State Bank of India. It will also be important to Amazon boss Jeff Bezos and Reliance Industries Chairman Mukesh Ambani. The two billionaires are circling each other over an Indian retailer in crisis. The founder of Future Group took Bezos’s money, but sold his debt-laden business to Ambani when the pandemic pressure became too much. Amazon is in India’s courts to scuttle the $3.4 billion sale, which could end up making Reliance’s dominance over the consumer economy unshakeable.