A Culture of Innovation at VMware A Culture of Innovation at VMware By Greg Lavender SVP & Chief Technology Officer CONTENT: Blog VMware was founded on a vision of making the seemingly impossible practically possible. Since 1998, our culture has always been centered around how can we challenge ourselves to deliver new innovations to our customers: Our enterprise server virtualization technology turned data center computing into a more economical proposition for running mission-critical business applications and IT services with higher degrees of availability and resiliency on commodity x86 hardware. Our Software-Defined Data Center (SDDC) platform virtualized storage and networking and brought SDDC automation and monitoring for workload provisioning to deliver a private cloud service.