Updated Jan 21, 2021 | 22:01 IST
Pawan Munjal said that going forward Hero will have a range of high capacity engines to drive volumes and will be launching 10 different products every year. Representational Image
New Delhi: Hero is on a journey towards premiumisation and the company will look to increase its market share in premium bikes with the latest partnership with Harley said Pawan Munjal, Chairman & CEO, Hero Moto Corp in an interview to ET Now.
“Hero is in a great partnership with Harley going forward. We are moving towards premiumisation of our products. We will continue to add new products in our portfolio. This partnership is a big boost and a big help for Hero. Partnership with Harley will focus on distribution and licensing arrangement to develop, design and manufacture products for Harley” he added.