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Hit by restaurant closures, Japan s beer-makers double down on canned beer

Apr 30, 2021 Japan’s Twittersphere has been abuzz in recent weeks with users offering their own takes on Asahi Breweries’ new canned offering that features a removable top, allowing them to be chugged down like an ice-cold mug of draft beer, known as “ nama” in Japanese. “No choice but to drink at home amid the state of emergency. I’m raising a toast with the nama jokki can,“ tweeted @dalmashatyo on Sunday in Tokyo, with a photo of a foaming can of Asahi and steamed meat dumplings. “Jokki” refers to a beer mug in Japanese. Beer-makers suffering from a plunge in consumption at restaurants and bars during the pandemic are doubling down on canned beer, backed by tax cuts for regular beer and a surge in household alcohol consumption. Now, with an unprecedented restaurant booze ban in place in Tokyo, Osaka and two other prefectures amid a state of emergency in effect there, consumers have even less choice but to drink at home giving products such as Asah

Hit by restaurant closures, Japan s beer-makers double down on canned beer

Hit by restaurant closures, Japan s beer-makers double down on canned beer
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