Apr 30, 2021
Japan’s Twittersphere has been abuzz in recent weeks with users offering their own takes on Asahi Breweries’ new canned offering that features a removable top, allowing them to be chugged down like an ice-cold mug of draft beer, known as “
nama” in Japanese.
“No choice but to drink at home amid the state of emergency. I’m raising a toast with the nama
jokki can,“ tweeted @dalmashatyo on Sunday in Tokyo, with a photo of a foaming can of Asahi and steamed meat dumplings. “Jokki” refers to a beer mug in Japanese.
Beer-makers suffering from a plunge in consumption at restaurants and bars during the pandemic are doubling down on canned beer, backed by tax cuts for regular beer and a surge in household alcohol consumption. Now, with an unprecedented restaurant booze ban in place in Tokyo, Osaka and two other prefectures amid a state of emergency in effect there, consumers have even less choice but to drink at home giving products such as Asah
Hit by restaurant closures, Japan s beer-makers double down on canned beer
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South Korea food imports 2020: Wines and processed fruit top list as beer and kimchi take COVID-19 hit By Pearly Neo Processed fruit products and wines topped the list of food and beverage imports into South Korea last year, whereas past star performers beer and imported kimchi numbers suffered severe drops as a result of the COVID-19 pandemic.
According to data from the South Korean Ministry of Food and Drug Safety (MFDS), South Korea continued to import vast amounts of food and beverage products to maintain food security in 2020 despite the challenges presented by the COVID-19 pandemic, but there was an uptick in foods linked to health and wellness benefits.
Asahi Breweries is to launch a new carbonated low alcoholic drink called Beery as part of its drive to see sales of products at 3.5% ABV or lower increase from 6% to 20% by 2025.
To kickstart this, the company is launching Beery, a 0.5% alcoholic beer-tasting drink in March 2021 in Tokyo and several other prefectures, followed by a nationwide launch in June.
The drink will be available in supermarkets, convenience stores and off-trade outlets.
In Japan, Beery is categorised as a carbonated drink instead of an alcohol because it is less than 1% ABV, and therefore is not subject to the liquor tax.
According to Asahi Group Holdings’ PR manager Kristin Chiu, Beery’s target consumers are sober-curious adults, who do not drink much.
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Lessons learned: Japan F&B companies prioritise manufacturing, R&D and safety amid second COVID-19 state of emergency By Guan Yu Lim Leading Japanese firms Asahi, Ajinomoto, Kirin, Hotei Foods, Nippn and Nissin have underlined how their manufacturing, R&D and employee safety are being maintained as certain prefectures come under another state of emergency due to the COVID-19 pandemic.
The Japan government first declared a state of emergency in capital Tokyo on January 8, as COVID-19 cases surge to 5,000 a day, the highest levels since the start of the pandemic. It was then extended to Kanagawa, Chiba and Saitama prefectures.
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