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Italian confectionery and gum maker Perfetti Van Melle, which owns brands including Airheads, Chupa Cups and Fruit-tella, has selected GroupM’s Wavemaker as its global media agency of record.
Wavemaker will handle all online and offline media buying for Perfetti Van Melle across 85% of its global markets, including the US, China, Netherlands, India, the U.K., MENA, Belgium, Turkey and Indonesia. A global account team will run the business out of Amsterdam.
“As we continue to make our mark as a global business, we wanted a partner that could provide strong and consistent support across our main markets,” said Daan Simonis, global media and digital marketing director at Perfetti Van Melle, in a press statement.
Bags integrated media mandate for the brand
18 Dec, 2020 - 10:14 AM IST | By indiantelevision.com Team
New Delhi: Wavemaker India today announced that it has retained media duties for Perfetti Van Melle. Wavemaker has been furthermore entrusted with integrated media duties for Perfetti Van Melle India.
Wavemaker India has been the media agency on records since 2006 in India. The multi-agency pitch saw participation from other leading agencies. The account will continue to be handled out of Gurugram office.
PVM director marketing Rohit Kapoor said, “Wavemaker has been a trusted partner for nearly 14 years now and we are delighted that our partnership will start its 3rd innings after a well contested integrated media pitch process. Wavemaker has over the years played a significant role in our success and we hope this innings will be an equally good one for both of us.”
Wavemaker India retains media duties for Perfetti Van Melle adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Wavemaker wins Perfetti Van Melle’s $80 million global media account
The GroupM media agency picked up the global through a series of local pitches this year.
by Mariah Cooper
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