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Italian confectionery and gum maker Perfetti Van Melle, which owns brands including Airheads, Chupa Cups and Fruit-tella, has selected GroupM’s Wavemaker as its global media agency of record.
Wavemaker will handle all online and offline media buying for Perfetti Van Melle across 85% of its global markets, including the US, China, Netherlands, India, the U.K., MENA, Belgium, Turkey and Indonesia. A global account team will run the business out of Amsterdam.
“As we continue to make our mark as a global business, we wanted a partner that could provide strong and consistent support across our main markets,” said Daan Simonis, global media and digital marketing director at Perfetti Van Melle, in a press statement.
Wavemaker wins Perfetti Van Melle’s $80 million global media account
The GroupM media agency picked up the global through a series of local pitches this year.
by Mariah Cooper
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