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Press release content from Globe Newswire. The AP news staff was not involved in its creation. Perfetti Van Melle USA Appoints Wavemaker as Media Agency of Record WavemakerDecember 17, 2020 GMT NEW YORK, Dec. 17, 2020 (GLOBE NEWSWIRE) Wavemaker announced today that it has been named Media Agency of Record (AOR) by Perfetti Van Melle USA, one of the world’s largest manufacturers and distributors of confectionary and gum, including global and regional brands such as Mentos, Airheads, Chupa Chups, and newly launched Fruit-tella. The appointment is effective immediately. The confectioner sought to consolidate its global agency roster and integrate its business, and selected Wavemaker following a review for its strong track record of innovation and proven expertise driving growth for consumer-packaged goods (CPG) brands.

United statesUnited kingdomAmanda richmanChupa chupsKaya heitmanPerfetti van melleMarketing communicationsMedia agency of recordMedia agencyPerfetti van melle united statesRachel chambersVice presidentPerfetti van melle unitedVan mellePerfetti spaஒன்றுபட்டது மாநிலங்களில்