As part of the deal the Italian confectionery giant’s company will take over production facilities in Blackpool, Dorset, Edinburgh, Livingston, Llantarnam and the Isle of Arran
Jammie Dodgers and Wagon Wheels maker sold to Italy s Ferrero
Burton s Biscuits is being sold by the the Ontario Teachers Pension Plan amid a rise in snacking during pandemic lockdowns
1 June 2021 • 2:33pm
Italian confectionery giant Ferrero has snapped up the maker of Jammie Dodgers and Wagon Wheels, taking a larger bite of the biscuit market after Britons stocked up on tea-time classics during the pandemic.
Ferrero said it would buy Burton s Biscuits from the Ontario Teachers Pension Plan, taking over what is one of Britain s best-known biscuit brands and a company that has had a foothold in the market since 1935. It will own the business through an affiliate called CTH.
By Edward Devlin2021-06-01T09:43:00+01:00
The takeover will see Burton’s and Fox’s finally under the same ownership
Ferrero has swooped for Burton’s Biscuits in a deal that finally brings together Fox’s and the Jammie Dodgers maker.
The acquisition – for an undisclosed price – adds to the Italian confectionery giant’s growing biscuits empire following the takeover of Fox’s in 2020, Belgian brand Delacre in 2016 and Danish manufacturer Kelsen in 2019.
All of these biscuit deals, including Burton’s, took place outside of the main Ferrero group and were struck by Giovanni Ferrero’s Belgium-based family holding office CTH.
Ferrero, the confectionery and snacks major headquartered in Italy, has expanded its presence in the UK biscuit category with a deal for Burton’s Biscuit Company.
As part of the deal the Italian confectionery giant will take over production facilities in Blackpool, Dorset, Edinburgh, Livingston, Llantarnam and the Isle of Arran