Jammie Dodgers and Wagon Wheels maker sold to Italy s Ferrero
Burton s Biscuits is being sold by the the Ontario Teachers Pension Plan amid a rise in snacking during pandemic lockdowns
1 June 2021 • 2:33pm
Italian confectionery giant Ferrero has snapped up the maker of Jammie Dodgers and Wagon Wheels, taking a larger bite of the biscuit market after Britons stocked up on tea-time classics during the pandemic.
Ferrero said it would buy Burton s Biscuits from the Ontario Teachers Pension Plan, taking over what is one of Britain s best-known biscuit brands and a company that has had a foothold in the market since 1935. It will own the business through an affiliate called CTH.