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23rd April 2021
Mighty Pea, a Leeds-based plant milk producer, has been selected to join Tescoâs Incubator Programme.
As part of this latest cohort of brands, Mighty Pea will look to accelerate the growth of its range of plant-based, dairy-free milk products by accessing a series of workshop, business support, and leadership initiatives delivered by Tescoâs product team.
Now in its fourth year, the Tesco Incubator Programme runs for twelve months and partners with small, entrepreneurial brands to âstrengthen partnerships to drive growth and to deliver meaningful differentiationâ to their customers.
Launched in April 2019 by brothers Tom and Nick Watkins, Mighty Pea secured more than £1m in funding last year and its product lines are currently available in Tesco, Sainsburyâs, Morrisons, Marks & Spencer, Ocado, WH Smith and Holland & Barrett.
Stop & Shop has launched a pilot Flashfood program
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As almonds are lamented for their potentially devastating environmental impact, and the debate over whether or not soya is healthy rages on, consumers are cottoning on to another star ingredient for non-dairy milk: the mighty pea.
Alternative milks are on the rise across the world. In Britain, for example, almost a quarter of people have made the switch from dairy, according to a 2019 survey by market research firm Mintel.
Over in the US, sales of plant-based dairy and egg products are expected to reach $5.2 billion by 2024, according to a 2020 report by Packaged Facts. The market research publisher, which covers the food, beverage and consumer packaged goods industries, asserts retail sales of the products will rise at an average annual rate of 6 per cent over the next four years.