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Safety Warehouse fined $30,000 for unsolicited text messages

Safety Warehouse fined $30,000 for unsolicited text messages Safety Warehouse fined $30,000 for unsolicited text messages The Safety Warehouse managing director Andrew Thorn. (Photo / File) Safety Warehouse fined $30,000 for unsolicited text messages Mon, 21 Dec 2020, 2:32PM A company which ran a controversial cash-drop in Auckland has been fined for sending thousands of unsolicited text messages. Greenback Ecommerce Limited, trading as The Safety Warehouse, was fined $30,000 by the Department of Internal Affairs. The department said the business was investigated after it received complaints from the public about unsolicited commercial texts. These messages took advantage of the second Covid-19 outbreak to sell face masks and failed to provide an unsubscribe facility, the DIA said in a statement.

Internal Affairs slaps Safety Warehouse with $30,000 fine over unsolicited texts that took advantage of COVID-19

After carrying out a search warrant on The Safety Warehouse s mobile network service provider, DIA investigators discovered the company had sent more than 4800 messages on August 12, to over 4700 different individuals. The DIA says it s not the first time The Safety Warehouse has landed itself in trouble for unsolicited texts this year. Early in 2020, it issued the company with a formal warning for similar messages, along with information on how to comply with the Unsolicited Electronic Messages Act - but The Safety Warehouse then breached the legislation in August, resulting in a $300 civil infringement notice. Lisa Wilkin-Krug, the DIA s manager for digital messaging and systems, hopes the ruling encourages other businesses to take a look at their approach to marketing, and ensure it complies with the Act.

The Safety Warehouse has got itself in hot water again - 22-Dec-2020

The Safety Warehouse has got itself in hot water again - 22-Dec-2020
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DIA Issues $30,000 Penalty For Unsolicited Messages

Monday, 21 December 2020, 2:11 pm Te Tari Taiwhenua Department of Internal Affairs (DIA) has issued a penalty of NZ$30,000 to Greenback Ecommerce Limited (trading as The Safety Warehouse) for breaching the Unsolicited Electronic Messages Act 2007 (the Act). The Safety Warehouse was investigated after DIA received complaints from the public about receiving unsolicited commercial SMS text messages. These messages took advantage of the second COVID-19 outbreak to sell face masks and failed to provide an unsubscribe facility. DIA executed a search warrant on The Safety Warehouse’s mobile network service provider and identified over 4,800 unsolicited commercial SMS text messages sent on 12 August 2020. The text messages were sent to over 4,700

Safety Warehouse fined $30k for sending unsolicited texts during second Covid-19 lockdown

RNZ Earlier this year, the firm was given a formal warning for sending similar messages. The Safety Warehouse then further breached the act in August and was issued a $300 civil infringement notice. DIA spokeswoman Lisa Wilkin-Krug said she hoped the enforcement outcome encouraged businesses to ensure their electronic marketing complied with the rules. “It is vital to obtain the recipient’s consent prior to sending a commercial electronic message and to provide a functional unsubscribe facility within the message. Failure to do so can result in enforcement action by DIA, Wilkin-Krug said. This isn t the first time Andrew Thorn, 28, who is behind Safety Warehouse, has been in hot water, with the Commerce Commission now investigating the “cash drop”.

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