RNZ
Earlier this year, the firm was given a formal warning for sending similar messages.
The Safety Warehouse then further breached the act in August and was issued a $300 civil infringement notice.
DIA spokeswoman Lisa Wilkin-Krug said she hoped the enforcement outcome encouraged businesses to ensure their electronic marketing complied with the rules.
“It is vital to obtain the recipient’s consent prior to sending a commercial electronic message and to provide a functional unsubscribe facility within the message. Failure to do so can result in enforcement action by DIA," Wilkin-Krug said.
This isn't the first time Andrew Thorn, 28, who is behind Safety Warehouse, has been in hot water, with the Commerce Commission now investigating the “cash drop”.