RNZ Earlier this year, the firm was given a formal warning for sending similar messages. The Safety Warehouse then further breached the act in August and was issued a $300 civil infringement notice. DIA spokeswoman Lisa Wilkin-Krug said she hoped the enforcement outcome encouraged businesses to ensure their electronic marketing complied with the rules. “It is vital to obtain the recipient’s consent prior to sending a commercial electronic message and to provide a functional unsubscribe facility within the message. Failure to do so can result in enforcement action by DIA, Wilkin-Krug said. This isn t the first time Andrew Thorn, 28, who is behind Safety Warehouse, has been in hot water, with the Commerce Commission now investigating the “cash drop”.
Cash drop controversy: Who is Safety Warehouse boss Andrew Thorn?
11 Dec, 2020 04:36 AM
5 minutes to read
A cash drop stunt by Safety Warehouse turned ugly when the crowd discovered the money wasn t real. Video / Haki Ani TePaea / Deesparkles
A cash drop stunt by Safety Warehouse turned ugly when the crowd discovered the money wasn t real. Video / Haki Ani TePaea / Deesparkles
NZ Herald
Relatively unknown businessman Andrew Thorn was thrust into the public spotlight this week after his company s $100,000 cash drop turned violent.
Greenback Ecommerce Ltd, trading as The Safety Warehouse, is being investigated by the Commerce Commission after last Saturday s disastrous event in Auckland s Aotea Square.