The Rs 20,000 crore salon industry has about 65 lakh beauty parlours and barber shops. And just like other services sectors such as retail and restaurants, the salon segment has been hit hard due to closure as they are deemed non-essential in several states.
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Lakmé kicks off annual campaign
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After a turbulent 2020, Lakme Salon, one of India’s oldest salon chain brands, has kicked off the 5th edition of its year-end campaign Happy New You to help ‘customers discover their happiest selves!’
Going beyond its core offerings of skin and hair care, this campaign invites customers to achieve wellness and in the process give back to society and the environment.
Pushkaraj Shenai, CEO, Lakme Lever said, “Inspired by our vision to Beautify the Future, over the last four years our Happy New You initiatives have focused on social causes like education and making our salon operations eco-friendly.”
Lakme Salon launches 5th edition of âHappy New Youâ campaign
Urges its consumers to begin the new decade by spreading Happy Smiles on a Happy Earth with a Happy Mind in a Happy Body Delhi, December 18, 2020
After a turbulent 2020, everyone is looking forward to the new decade with optimism. Months of worry, staying indoors and social distancing have had an impact on our physical and mental health and wellbeing.
Keeping this in mind, Lakme Salon, Indiaâs oldest and most respected salon chain brand with a presence in 150+ cities across the country, has launched the 5
th edition of its year-end campaign Happy New You with the aim of helping customers discover their happiest selves! Going beyond core offerings of Happy Skin and Happy Hair, this campaign invites customers to achieve a Happy Body, a Happy Mind and also gives them a chance to give back to society and the environment.