Apple launches new subscription platform. Will it be the Netflix of podcasts ? Wendy Lee © (Apple) Krys Marshall in Season 2 of For All Mankind on Apple TV+. (Apple)
Fifteen years ago, Apple Inc. played a major role in bringing podcasts to the mainstream, offering a way to distribute free audio programs to the masses.
Since then, rivals such as Spotify have been chipping away at Apple s territory by offering podcasts exclusive to its streaming platform and generating revenue through advertising and monthly subscriptions.
On Tuesday, Apple signaled its intentions to remain a major player in the podcasting business by offering a subscription platform on its app next month.
Apple s New Privacy Framework Pressures the Digital Ad Market | Mobile Tech
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Apple launches new podcast subscription platform
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Apple launches new subscription platform Will it be the Netflix of podcasts ?
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