BENGALURU/CHENNAI: In an unusual move and in a bid to tackle its high attrition rate, Cognizant has set up a $30-million corpus, dubbed as a retention fund, to hold back top performers and digitally-skilled employees. The corpus is used when such employees receive offers from competitors. Cognizant, sources said, matches the competitor’s offer.
The company’s annualised attrition rate in the December quarter was 19%, one of the highest among the large IT companies. While overall attrition moved up just 1% compared to the previous quarter, there was a big spike in voluntary attrition employees leaving for other opportunities. This rose to 16%, from 10%.
Leadership lessons from one of India s most influential technology leaders
Debjani Ghosh is the President of the National Association of Software & Services Companies (NASSCOM) and one of India s most influential technology and business executives. Ghosh spoke to us about the transformation of the IT industry during the pandemic and leadership lessons learned in a crisis.
February 16, 2021 21:38 GMT (13:38 PST) | Topic: Digital Transformation
Debjani Ghosh is the President of the National Association of Software & Services Companies (NASSCOM) since April 2018. NASSCOM, a not-for-profit industry association, is the apex body for the 180 billion dollar IT BPM industry in India, an industry that had made a phenomenal contribution to India s GDP, exports, employment, infrastructure and global visibility. In India, this industry provides the highest employment in the private sector. NASSCOM s
Explainer: What marketers need to know about Clubhouse
Clubhouse is the latest thing in social media and has quickly moved from murmur to buzz as it’s gained some very high-profile fans like Elon Musk
Clubhouse is the latest social hit, an invite-only audio chat app that just seems to be the right thing at the right time. And having Tesla’s Elon Musk tweeting about it to his 40 million followers doesn’t hurt.
Marketers need to know they’ll probably learn more about Clubhouse by reading about it than by using it, at least to begin with. But, nonetheless, it pays to be ahead of the curve.
IT firms’ B2B2C model comes at a premium
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Synopsis
The B2B2C, or business-to-business-to-consumer, model has seen a huge jump in demand after the Covid-19 outbreak disrupted operations of businesses globally.
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Mumbai | Bengaluru: Technology services firms are charging a premium for a new business model that focuses on developing solutions for the end users of their clients.
The B2B2C, or business-to-business-to-consumer, model has seen a huge jump in demand after the Covid-19 outbreak disrupted operations of businesses globally.
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Such opportunities to co-develop technology platforms for their clients end-users across various sectors is allowing technology services providers, such as
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Now, the viral video-sharing app seems to have rebounded.
This month, TikTok announced an expanded partnership with Universal Music Group, accessing all of its music catalog, a blow to its archrival, L.A.-based Triller.
The company, which has a large presence in Culver City, continues to generate buzzworthy pop culture trends; for example, what began as videos suggesting songs for a musical about the popular Pixar movie “Ratatouille” became a real virtual musical last month starring actor Tituss Burgess.
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And threats by the federal government to yank TikTok from U.S. app stores due to security concerns over its ties to China appear to have abated at least for now.