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/PRNewswire/ Today the Digital Advertising Alliance (DAA) announced the launch of its initial certification process for providers of Addressable Media.
/PRNewswire/ The Partnership for Responsible Addressable Media (PRAM) today announced the conclusion of its work and the transition of the process for.
/PRNewswire/ The Partnership for Responsible Addressable Media (PRAM) today announced the conclusion of its work and the transition of the process for.
While data privacy is the topic du jour in many tech and marketing circles, its applications can be tricky barring the existence of a standardized, universal definition. A precise definition, paired with a set of principles that balance consumer demands with the business needs of advertisers, developers and publishers, will help our societies scale privacy while supporting business growth, writes Joshua Koran, executive vice-president of data and policy at adtech firm Criteo.