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Beyond Cookies - Part 2: Adaptability, collaborations for ethical data practices

Beyond Cookies - Part 2: Adaptability, collaborations for ethical data practices
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Digital Advertising Alliance Launches Initial Certification Process for Addressable Media Identifiers (AMIs)

Ad Industry Charts Path Forward on Addressability: Pram Transitions AMI Oversight to DAA, Individual Ad Trades Will Lead on Non-AMI Approaches

Ad Industry Charts Path Forward on Addressability: Pram Transitions AMI Oversight to DAA, Individual Ad Trades Will Lead on Non-AMI Approaches

Redefining what we mean by privacy on the ad-funded open web

While data privacy is the topic du jour in many tech and marketing circles, its applications can be tricky barring the existence of a standardized, universal definition. A precise definition, paired with a set of principles that balance consumer demands with the business needs of advertisers, developers and publishers, will help our societies scale privacy while supporting business growth, writes Joshua Koran, executive vice-president of data and policy at adtech firm Criteo.

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