The war for risk analysis gets ugly
Market leaders Riskalyze lashed out at competitors over differences in methodologies, but the allegations opened up interesting questions about the technologies under the hood at risk analysis providers.
May 17, 2021 3 MINS
The battle for risk analysis dominance took a nasty turn last week when market leaders Riskalyze Inc. blindsided competitors with a campaign alleging the use of guesswork models that produce “wildly inaccurate” results.
A dedicated website cheekily named unhiddenlevers.com and a newly minted white paper added to the onslaught, in addition to a short video calling out HiddenLevers co-founders Raj Udeshi and Praveen Ghanta for naming a coronavirus-related risk scenario “Kung Flu.”
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The Auburn, Calif., industry leader used a release, video and dedicated website to lash out at Orion s freshly acquired HiddenLevers unit, but a backlash may be brewing. Comments
Blindsided but unbowed, Orion Advisor Solutions vows that it will not take Riskalyze s assault on its brand lying down.
Riskalyze launched its full-scale media blitz yesterday (May 11), unleashing a video, an audio file, a dedicated website (Unhiddenlevers.com) and a press release headlined, As the market leader on risk, we can’t stay silent.
Aaron Klein: I wish we hadn t called out other products by name.
Riskalyze Launches The Risk Wars, But Backtracks On Naming Names Riskalyze softens the edges of a marketing campaign targeting competitors, but as fintech firms vie for more space in front of advisors, analysts say there may be more bumpy roads ahead.
Forceful advocacy and strong opinions are no strangers in the world of wealth management, but rarely do those differences spill into public view. That changed on Tuesday as Riskalyze launched a marketing campaign targeting its competitors, by name, while accusing them of flawed methodologies that could prompt fiduciary liabilities on the part of advisors.
Orion’s HiddenLevers and independent fintech firm RiXtrema were the explicit targets of the campaign, as Riskalyze CEO and co-founder Aaron Klein assumed the mantel of advisor advocate and fiduciary arbiter in his attack, highlighting differences between Riskalyze s approach and that of competitors.
Riskalyze Campaign Attacks Orion s HiddenLevers, RiXtrema Citing fiduciary responsibilities, Riskalyze CEO Aaron Klein is publicly targeting the wildly inaccurate and predictive guesswork of his competitors.
A long-simmering confrontation in the advisor technology space is spilling into public view.
Riskalyze co-founder and CEO Aaron Klein is launching a highly visible campaign to discredit the risk methodologies used by competitors. Squarely in the crosshairs are risk analytics platform HiddenLevers, acquired by Orion earlier this year, and RiXtrema, which offers a portfolio stress-testing tool called Portfolio Crash Testing PRO.
The marketing campaign, launched from the Riskalyze-controlled website Unhiddenlevers.com, has been in planning for roughly six weeks, according to Klein, and includes a white paper, messaging for “industry influencers” and a video criticizing a 2020 coronavirus pandemic-related webinar series hosted by HiddenLevers co-founders Raj