Riskalyze Campaign Attacks Orion's HiddenLevers, Rixtrema

Riskalyze Campaign Attacks Orion's HiddenLevers, RiXtrema
Citing 'fiduciary responsibilities,' Riskalyze CEO Aaron Klein is publicly targeting the 'wildly inaccurate' and 'predictive guesswork' of his competitors.
A long-simmering confrontation in the advisor technology space is spilling into public view.
Riskalyze co-founder and CEO Aaron Klein is launching a highly visible campaign to discredit the risk methodologies used by competitors. Squarely in the crosshairs are risk analytics platform HiddenLevers, acquired by Orion earlier this year, and RiXtrema, which offers a portfolio stress-testing tool called Portfolio Crash Testing PRO.
The marketing campaign, launched from the Riskalyze-controlled website Unhiddenlevers.com, has been in planning for roughly six weeks, according to Klein, and includes a white paper, messaging for “industry influencers” and a video criticizing a 2020 coronavirus pandemic-related webinar series hosted by HiddenLevers co-founders Raj Udeshi and Praveen Ghanta, in which one of the risk scenarios outlined was called the “Kung Flu.”

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