Riskalyze Launches 'The Risk Wars,' But Backtracks On Naming Names
Riskalyze softens the edges of a marketing campaign targeting competitors, but as fintech firms' vie for more space in front of advisors, analysts say there may be more bumpy roads ahead.
Forceful advocacy and strong opinions are no strangers in the world of wealth management, but rarely do those differences spill into public view. That changed on Tuesday as Riskalyze launched a marketing campaign targeting its competitors, by name, while accusing them of flawed methodologies that could prompt fiduciary liabilities on the part of advisors.
Orion’s HiddenLevers and independent fintech firm RiXtrema were the explicit targets of the campaign, as Riskalyze CEO and co-founder Aaron Klein assumed the mantel of advisor advocate and fiduciary arbiter in his attack, highlighting differences between Riskalyze's approach and that of competitors.