Mindshare wins Jenny Craig media account mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
July 22 2021, 9:11 am | BY Ricki Green | No Comments
Today, WPP AUNZ has announced a win across the network for the University of Melbourne business. A consortium of WPP AUNZ agencies, led by creative agency Wunderman Thompson, was appointed to deliver a full-suite of integrated services to help the University realise its vision and support the organisation’s three-year transformation plan.
To deliver on the University’s ambition, the agencies were selected to provide interconnected capabilities that support the university’s media, communications, marketing and digital needs. This included marketing communications, CRM, media strategy, market research, production, search and media optimisation.
The consortium includes Wunderman Thompson Melbourne, Mindshare, Hogarth, and opr.
Wunderman Thompson and Mindshare win the University of Melbourne
July 22, 2021 10:19
WPP AUNZ has announced a win across the network following an appointment by The University of Melbourne.
A consortium of WPP AUNZ agencies, led by creative agency Wunderman Thompson, was been appointed to deliver a full-suite of integrated services to support the organisation’s three-year transformation plan.
Wunderman Thompson and Mindshare win the University of Melbourne
To deliver on the university’s plan, the agencies were selected to provide interconnected capabilities that support the university’s media, communications, marketing and digital needs. This included marketing communications, CRM, media strategy, market research, production, search and media optimisation.
Email marketing agency folds with debts of $2m and just $97 in the bank
April 19, 2021 10:00
Email marketing agency Raedium Digital has ceased trading with the company owing creditors and staff more than $2 million, Mumbrella has learned.
Liquidators are investigating the failure of the Melbourne-based operation, with some creditors understood to have been chasing outstanding invoices for months.
According to documents seen by Mumbrella, agency creditors include Mindshare Melbourne, which is owed $27,000, performance marketing firm Voban Digital, which is $22,533 out of pocket, UK-based One Click Wonder which is owed $62,500 and online marketing firm Permission Corp which has unpaid invoices totalling $31,368.
Liquidator PKF Melbourne listed upwards of 50 creditors, the largest of which is the Australian Tax Office which is chasing half a million dollars from Raedium.
UM Australia has named Anathea Ruys as it’s new CEO. She has a 25-year international career in the media business and is currently executive vice president and managing director of Carat West Coast and Mid-West USA, as well as the lead of Dentsu’s West Coast office.
“Leading UM Australia to its next chapter requires an executive with rare credentials,” said Mark Coad, CEO of Mediabrands Australia. “Anathea was a stand-out media leader before leaving Australia to pursue her international career. Since then she has become a world-class talent in building collaborative, performance work cultures as well as business and team partnerships. She is the ideal CEO for UM’s future and will be a major contributor to the progress of the Mediabrands Australia group.”