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University of Melbourne appoints Wunderman Thompson Melbourne and Mindshare

July 22 2021, 9:11 am | BY Ricki Green | No Comments Today, WPP AUNZ has announced a win across the network for the University of Melbourne business. A consortium of WPP AUNZ agencies, led by creative agency Wunderman Thompson, was appointed to deliver a full-suite of integrated services to help the University realise its vision and support the organisation’s three-year transformation plan.   To deliver on the University’s ambition, the agencies were selected to provide interconnected capabilities that support the university’s media, communications, marketing and digital needs. This included marketing communications, CRM, media strategy, market research, production, search and media optimisation. The consortium includes Wunderman Thompson Melbourne, Mindshare, Hogarth, and opr.

Wunderman Thompson and Mindshare win the University of Melbourne

Wunderman Thompson and Mindshare win the University of Melbourne July 22, 2021 10:19 WPP AUNZ has announced a win across the network following an appointment by The University of Melbourne. A consortium of WPP AUNZ agencies, led by creative agency Wunderman Thompson, was been appointed to deliver a full-suite of integrated services to support the organisation’s three-year transformation plan. Wunderman Thompson and Mindshare win the University of Melbourne To deliver on the university’s plan, the agencies were selected to provide interconnected capabilities that support the university’s media, communications, marketing and digital needs. This included marketing communications, CRM, media strategy, market research, production, search and media optimisation.

Wunderman Thompson absorbs commerce business

Wunderman Thompson absorbs commerce business May 10, 2021 11:04 Wunderman Thompson Australia has announced the formal integration of Wunderman Thompson Commerce to its business. The merged agencies will provide clients end-to-end capabilities, including creativity, technology and data, and will report to CEO of Wunderman Thompson Australia, Lee Leggett. Geoff Smeaton and Lee Leggett Wunderman Thompson Commerce has specialised in commerce capabilities across online retail, D2C, B2B, social and marketplaces, led by chief commerce officer Geoff Smeaton. ADVERTISEMENT Leggett said: “Building our commerce capability has been a strategic priority for our business in the past year as we saw rapid change in consumer behaviours accelerated through COVID-19, and subsequently impacting what clients are asking of us.”

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