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Enterprise Holdings selects UM as media agency of record
UM will take on strategy, planning, buying, data and analytics across the company’s brands in North America and Europe.
by Mariah Cooper
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Enterprise Holdings Names UM Media Agency of Record
UM to Lead All Media Duties Across North America and Europe for Global Mobility Provider
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ST. LOUIS, April 27, 2021 /PRNewswire/ Enterprise Holdings, a leading provider of mobility solutions, and UM, the global media agency network of IPG Mediabrands, today announced that UM has been named media Agency of Record for Enterprise Holdings portfolio of brands including Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car. UM will take on all media strategy, planning, buying, data and analytics duties for Enterprise Holdings across its primary global markets in North America and Europe.