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Restaurant Operators with Cash Are Ready to Seize Post-COVID Moment

Restaurant Operators with Cash Are Ready to Seize Post-COVID Moment
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The PRO Act passes in the U S House | Nation s Restaurant News

Plus, a look at the restaurant industry’s financial outlook This week on the Working Lunch podcast, the team from Align Public Strategies is joined by two guests. Phil Wilson from the Labor Relations Institute comes on to discuss organized labor’s most important piece of legislation to pass the U.S. House in generations, the PRO Act. The group discusses the bill’s chances of passing in the Senate, and if unsuccessful, which parts could be enacted by regulation. More importantly, Wilson talks about the ramifications for employers and what they need to know. Wilson also gives some insight into the Amazon unionization vote underway in Alabama, and regardless of the outcome, what it means to both the labor and business communities.

Why Customer Lifecycle Loyalty Will Drive Marketing in 2021

Now Available On Demand Insights from Michael Halen, Senior Restaurant Analyst at Bloomberg Intelligence, Warwick McLaren, VP of Omnichannel Marketing, Roundtable Pizza, Andrew Rebhun, VP Digital Marketing, El Pollo Loco, and Shyam Rao, Co-founder & CEO, Punchh Now, more than ever, consumers are looking for brands to deliver personalized experiences that provide even greater value. To deliver on these expectations, brands need to create customer-centric experiences that build loyalty. Customer lifecycle loyalty is the key to building rewarding relationships with guests as they move along on the journey from anonymous buyers to loyal superfans. To address their varying needs, marketers need to deliver dynamic offers and marketing campaigns that drive omnichannel engagement across the lifecycle. 

Analysts Explore Restaurant Industry at $15 an Hour

As the country tracks toward a $15 federal minimum wage, two analysts took a look at what it would mean for the restaurant space. Peter Saleh of BTIG and Michael Halen of Bloomberg both released reports. A $15 minimum wage is part of the Democratic platform. The latest look at the plan was a phased approach from the current minimum wage of $7.25 to $15 by 2026. The broad change under a new federal minimum is not the whole picture. Many states are raising wages under their own plan. Dozens of states ticked up their minimum wage on the first of the year. Minnesota hit $10, up from $9.86 in 2020; California hit $13, up from $12; Arkansas reached $10, up from $9.25; and New York reached $11.80, up from $11.10 last year.

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